Sheridan Healthcare branding for hospital leaders:
Your bedside. Our manner.
Sheridan Healthcare is one of the nation's largest providers of physician services. In order to reach their target more effectively, they needed to position themselves as partners focused on the same issues faced by hospital leaders. Patient satisfaction plays an increasingly important role in hospital finances. Patient experience impacts revenue, reputation and physician satisfaction.
Viewing hospital services through the eyes of C-suite leaders inspired us to create a new branding premise based on the importance of good bedside manner under the tagline: Your bedside. Our manner.
This new positioning became the centerpiece for multiple projects, including a general branding campaign, a complete website revamp, a hospital metrics campaign, a series of videos, a patient education microsite, a 3-D direct mail campaign and an extensive surgeon satisfaction initiative.
2014 Gold Aster Award – Surgeon Satisfaction Campaign
2014 Gold Healthcare Advertising Award – Metrics Ad Series
2014 Merit Healthcare Advertising Award – Social Media Effort
2014 Bronze Healthcare Advertising Award – Patient Education Campaign
Tulsa Advertising Federation 2014 ADDY – Direct Marketing: Single – 3-D for the Sheridan Healthcare 3D-Direct Mail Piece