AcrobatAnt Womens Healthcare Marketing Case Study about Health Extra for Women Program

Case study – Health Extra for Women loyalty program launch

Engage women directly with a customized affinity program. See how to attract 300 people.
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Download the AcrobatAnt Healthcare Marketing Social Media White Paper about Hosting Tweet Chats

White paper – raise engagement with tweet chats

Gain insights from AcrobatAnt's thought leadership and successful results. Learn the nine essentials of tweet chat success.
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"Enjoyed their responsiveness and willingness to be flexible and an engaged part of our marketing team."


Healthcare marketing problems come in all sizes. Our team handles them all.

We've been in business since 1997 and our client roster includes local, regional and national healthcare systems. From rural hospitals to multi-facility systems, our team's expertise includes healthcare branding of all types in markets of all sizes.

"One of my best agency experiences ever! Knowledgeable, fast response, and excellent final product. Their team approach is great for a small marketing department."

Meet our senior healthcare team

With more than 120 years of combined marketing and advertising experience, AcrobatAnt's team of healthcare specialists has the problem-solving effectiveness our clients depend on.

Healthcare Leadership Team Member Angela Harless: Agency owner, healthcare marketing leader

Angela Harless Email Angela Connect with Angela Follow @AngHarless

Agency owner, healthcare marketing leader, eternal optimist

With more than 15 years of marketing and advertising experience, Angela oversees agency finances while managing and leading client relationships. She has led healthcare marketing strategy for large systems and networks with CHS, HMA and National Healing.

Call Angela at 918-938-7912.

Healthcare Leadership Team Member David Downing: Agency owner, head of account service

David Downing Email David Connect with David

Agency owner, head of account service, 1970s rock fan

David is an account supervisor with more than 34 years of marketing and advertising experience. He is head of account service at AcrobatAnt and also oversees account planning and research. David has considerable experience with brand development and service line promotion for mid-size hospitals.

Call David at 918-938-7914.

Healthcare Leadership Team Member Ryan Watkins-Hughes: Director of digital strategy and services, renaissance man

Ryan Watkins-Hughes Email Ryan Connect with Ryan

Director of digital strategy and services, renaissance man

With a bachelor’s degree in fine arts and a master’s degree in digital arts, Ryan is a rare combination of creativity and technical expertise. He has owned his own business and worked at one of the world’s largest interactive agencies. Here he manages all aspects of website development, UX/UI, interactive and online presence disciplines.

Call Ryan at 918-949-3109.

Healthcare Leadership Team Member Audrey Chambers: Account supervisor, healthcare specialist

Audrey Chambers Email Audrey Connect with Audrey Follow @audgrace2

Account supervisor, healthcare specialist, OKC Thunder Fan

With more than 8 years of marketing and advertising experience, Audrey excels at managing client relationships. Her experience extends from rural hospital service line initiatives to developing healthcare marketing strategies for a large non-profit health system and its affiliated clinics.

Call Audrey at 918-938-7910.

Healthcare Leadership Team Member Donna Keffer: Account director, marketing expert, friend to clients

Donna Keffer Email Donna Connect with Donna

Account director, marketing expert, friend to clients

After 14 years in the hotel industry, Donna seamlessly changed her focus from the guest experience to patient satisfaction since coming to AcrobatAnt in 2012. She leads the marketing efforts for a 13-hospital system in Tennessee and Virginia that includes a renowned children's hospital.

Call Donna at 918-938-7903.

Healthcare Leadership Team Member Sarah Haertl: Marketing Director, new business pioneer, Great Dane owner

Jennifer Hardgrave Email Jennifer Connect with Jennifer

Account executive, master of details, OU football fan

Jennifer’s resume includes overseeing accounts for a wide range of industries at some of the nation’s top agencies, including Grey Worldwide in New York and JWT Worldwide in Houston. With AcrobatAnt since 2015, she focuses much of her energy and experience on building strong relationships with our healthcare clientele.

Call Jennifer at 918-949-3105.

In healthcare marketing, it's all about results.

The best way to judge us is by our results. Whether your healthcare marketing goal is to increase patient interactions and case volumes, or to expand downstream revenue through the hospital's employed physician network, these case studies show how our team can help you change minds and move the needle.

Case Studies

Case Study:
Health Extra for Women

Healthcare Marketing Case Study about Marketing Women's Program A special program for women creates a new revenue stream. The kick-off event was attended by more than 300 people.
Download the case study

Case Study:
Summer Special Promotion

Healthcare Marketing Case Study about Summer Physicals Marketing Promotion for Physicians Regional Summer physicals lead to 135 new patients. 166 total patients were seen and 29 labs were ordered.
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Case Study:
New Mover Program

Healthcare Marketing Case Study about Direct Mail Piece for New Mover Program at Physicians Regional Reaching out to newcomers pays off. The first mailing netted more than three times the typical industry response rate.
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Case Study:
Neonatology Physician Services

Healthcare Marketing Case Study about B2B Neonatology Services Generating qualified leads with effective ads. Net ROI from this initiative is anticipated to be 358%.
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Case Study:
Bariatric Surgery

Healthcare Marketing Case Study about Bariatric Weight Loss Advertising A strategic, monthly advertising plan produces 2 to 1 return on investment.

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Case Study:
Nurse Recruiting Success

Healthcare Marketing Case Study about Nurse Recruiting Success Recruiting nurses using direct mail and digital IP targeting strategies.

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Creative Examples

Here are a few examples of healthcare marketing solutions that speak directly to consumers. Our secret? When sound strategy goes in, strong creative comes out.


Creating brand look and feel and the guidelines to maintain them.

Branding and Logo Design for Tennova Healthcare Located in Tennessee
Clearview Regional Medical Center Hospital Launch Television Commercial Spot
Marketing and Advertising Campaign for Salina Regional Health Center in Kansas

Niche Marketing

Reaching targeted audiences with specialized needs.

Sheridan Healthcare Outsourced Clinical Management Services Branding, Direct Mail, Patient Education Campaign and Social Media Management
Marketing and Collateral for The Children’s Hospital at Saint Francis
Physician Marketing Program for Free Preventive Screenings for Medicare Patients

Service Lines

Differentiating healthcare services in a sea of sameness.

Lancaster Regional Pennsylvania Cancer Oncology Testimonial Campaign
Cardiology Marketing We Know Hearts Campaign
MAKOplasty Orthopedics Marketing Promotion for Clearview Hospital in Georgia

Urgent Care and Emergency Services

Keeping our clients top of mind with consumers when split-second decisions matter most.

Emergency Department ER Extra® Disguise Marketing Campaign for Stroke and Heart Disease
Website Design, Branding and Marketing Initiative for Xpress Wellness Urgent Care Clinic Launch in Oklahoma
Pediatric Marketing Campaign for CarePlus Medical Clinics in Mississippi

Employee Recruitment, Retention and Development

Making your hospital or clinic the clear choice for a great career.

Internal Cultural Initiative for HMA Employees called Getting2Great (G2G)
Internal Training for Patient Experience for HMA employees called AIDET
SuperGrad Is a Nurse Recruitment Marketing Event for Saint Francis Health System


Our insights can help build your ROI.

Few things are changing as rapidly as healthcare marketing. Our expertise helps you track the latest consumer-focused trends and provides our strategic recommendations to make your job easier.

Our white papers offer valuable healthcare marketing insights on healthcare marketing best practices and trends.

AcrobatAnt Increasing Consumer Engagement in the Digital Space White Paper

Increasing Consumer Engagement in the Digital Space

Read nine ways to host a successful tweet chat.
Download white paper

AcrobatAnt Searching for a Search Engine Marketing Strategy? White Paper

Searching for a Search Engine Marketing Strategy?

Learn five ways SEM can boost your site's effectiveness.
Download white paper

AcrobatAnt Digital Healthcare Marketing and Bounce Rate White Paper

Digital Healthcare Marketing and Bounce Rate

Read about six effective ways to reduce a high bounce rate.
Download white paper

Sign up for our eNewsletter to stay up-to-date on the latest in healthcare marketing news and white papers

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AcrobatAnt provides the following strategic and tactical healthcare marketing services and resources for healthcare clients of all types in markets of all sizes.

AcrobatAnt Offers Stratetic Planning, Account Planning, Marketing Plans, Product Launches, Budget Planning, PR, Market Research

Strategic Planning

Account planning
Marketing plans
Product launches and campaign initiatives
Budget planning
Public relations
Market research
Results tracking

AcrobatAnt Services Include Media, Research, Planning, Media Buying, SEM, Measurement, Analytics


Search engine marketing (SEM)
Measurement and analytics
Digital advertising

AcrobatAnt Offers Broadcast Services Including Television, Radio, Broadcast Production, Vine Videos


Long form videos
Vine videos

AcrobatAnt Offers Creative Services Including Messaging, Campaign Creation, Content Development, Direct Marketing, Collateral, Packaging, Trade Show Design

Creative Services

Message development
Integrated campaigns
Content marketing
Direct marketing
Trade show marketing
Multimedia presentations
Guerrilla marketing

AcrobatAnt Offers Consulting, Strategic Planning, Creative Direction, Digital Media and Branding Strategy


Strategic planning
Creative direction
Digital strategy
Media strategy

AcrobatAnt Offers Digital Services Including Website Design and Development, Email Marketing, Social Media Management, eCommerce Solutions, Content Marketing, Online Advertising, SEO, SEM, Mobile Marketing


Email marketing
Social media marketing
Social media management and monitoring
Content management systems
Online advertising
Search engine optimization (SEO)
Mobile marketing
Mobile app development
Viral marketing

AcrobatAnt Services Include Branding, Identity, Launch, Rebrand, Brand Audit


Brand audit
Brand architecture
Brand identity
Brand launch

"We worked well as a team to meet deadlines quickly. Asked insightful questions to ensure the marketing efforts were strategically focused, but also knew when to back off when the client was inflexible."

Request a free consult

Put our words into action. Fill out the information below and our team will examine your healthcare marketing challenges free of charge. Call Angela Harless at 918-938-7912 and benefit from our healthcare marketing team's problem-solving knowledge today.

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Sign up for the HC Insighter

This biweekly enewsletter brings you the latest insights in consumer-targeted healthcare marketing strategies. Fill out the form below to also access white papers from our library.

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Download previous copies of the HC Insighter.

Healthcare Consumerfy

Healthcare marketing specialists who talk like real people.

Healthcare consumers tune out big words that don't say anything. We put ourselves in their shoes then speak in a simple, believable way. People can easily relate to others on the same level, not the way hospitals tend to sound in their communications.

Find out if your healthcare organization suffers from chronic Type 1 Jargonitis.

Consumerfy the jargon